Creatify pricing runs from a free plan to $99 per month for Pro, but the credit system decides what each video actually costs you. This guide breaks down every plan, works out the real cost per video, and flags the fine print around credit expiry and custom avatars. It also shows where a workflow platform like Wireflow changes the math when you need ad volume rather than a per-seat subscription.
Creatify pricing at a glance
Creatify is an AI video ad generator built around avatar-led UGC-style ads. Its pricing follows the standard SaaS ladder: a limited free tier, a solo Starter plan, a Pro plan for small teams, and a custom Enterprise tier. If you are weighing it against similar tools, our Arcads vs Creatify comparison covers how the two stack up feature by feature.
| Plan | Price (monthly) | Credits / month | Key limits |
|---|---|---|---|
| Free | $0 | 10 | Watermark on, ~2 video ads, 300 stock avatars |
| Starter | $39 | 100 | 1 seat, 2-minute video cap, no custom avatars |
| Pro | $99 | 300+ | Up to 5 seats, 3 custom avatars, 10-minute videos |
| Enterprise | Custom | Negotiated | API access, white-label, dedicated support |
Annual billing is advertised at up to 50% off, though the exact discounted figures shift with promotions, so treat the monthly numbers above as the baseline. The pattern is common across the category; we track the same headline-vs-effective gap in tools covered in our roundup of the best AI ad generators for social media.
How Creatify credits actually work
The plan price is only half the story. Every video render consumes credits, and the cost per video ranges from roughly 2 to 20 credits depending on length, avatar type, and the model used. A short, basic render sits at the low end; a longer avatar video with a premium model lands near 20. Teams that mass-produce UGC ads feel this range immediately, because the ads worth publishing are almost always the expensive kind.
Run the numbers on Starter: 100 credits per month at $39 sounds like a lot of videos, but at ~20 credits for a high-quality avatar ad, that is about 5 usable videos per month, or roughly $7.80 per finished ad. Pro at $99 with 300 credits works out to about 15 quality videos, or $6.60 each. Neither figure includes rerenders, and iteration is where most ad accounts burn budget. Agencies pricing this into client work can sanity-check margins with our guide on how much to charge clients for AI UGC ads.
What each plan gets you
Free: a demo, not a working tier
The free plan includes 10 credits, enough for about two watermarked videos. It is fine for checking avatar quality and the editor, but the watermark makes the output unusable for real campaigns. Testing lip-sync quality on your own script is the best use of it, something worth doing since avatar mouth movement is a known weak spot across AI lip sync generators generally.
Starter ($39/month): solo creators with modest volume
Starter removes the watermark, unlocks 200+ templates, and gives one seat with a 2-minute video cap. The hard limits are no custom avatars and the ~5-quality-videos-per-month credit reality. If your ad strategy leans on a consistent brand presenter, note that a custom AI avatar is locked behind Pro, with no add-on path from Starter.
Pro ($99/month): the plan most buyers actually need
Pro raises the ceiling meaningfully: 300+ credits, up to 5 seats, 10-minute videos, 3 custom avatars, and extras like competitor ad tracking. For a small team shipping video ads for clients, this is the realistic entry point, which effectively makes Creatify a $99-per-month product for professional use.
Enterprise: where the API lives
API access, white-label options, and volume discounts are Enterprise-only, with pricing behind a sales call. There is no public self-serve API tier. If programmatic generation is the requirement, compare that against platforms with published usage-based API pricing before committing to a sales cycle.
The fine print: expiry, rollover, and rerenders
Three details change the effective price more than the plan tier does. First, credits expire on a rolling two-month cycle, so unused allowance does not bank up over a quarter. Second, there is no rollover safety net at the monthly level, which pressures you to spend credits on schedule rather than on demand. Third, every iteration costs credits: a script tweak or a new hook means a fresh render at full price. Review sites and Trustpilot threads also flag billing friction around auto-renewal and refunds, a pattern worth reading before entering card details. Teams that automate their creative pipeline, as covered in our piece on UGC video automation for agencies, usually structure around these constraints rather than absorbing them.
Monthly vs annual: when the discount makes sense
The advertised annual discount of up to 50% is real money at Pro tier, potentially $500 or more per year. But an annual commitment locks you into the credit expiry cycle for twelve months, and the AI ad tooling market moves fast enough that the tool you pick today may not be the strongest option in six months. Our roundup of the best AI UGC ad tools for agencies shows how quickly the leaderboard shifts. A reasonable middle path: run one or two months on monthly billing, measure your actual credit burn per approved ad, and only then decide whether the annual rate beats paying for output directly.
Is Creatify worth the price?
For a solo marketer who needs a handful of avatar ads per month and values templates over control, Starter is defensible at $39. The value case weakens as volume grows: the credit ceiling, seat limits, and Pro-locked avatars mean scaling teams hit $99 quickly and still pay per render on top. The deeper issue is architectural. Creatify sells a fixed pipeline: pick an avatar, paste a script, render. If your creative process needs different models for different steps, say one model for the product shot, another for the voiceover, another for the final cut, a single-purpose tool becomes the bottleneck. That is the gap AI ad generator workflows built from composable nodes are designed to close.
The alternative model is paying for compute rather than a seat: chain the exact models you want, run the workflow when you need output, and swap any node when a better model ships. Our AI UGC agent page shows what that looks like for ad creative specifically, and the same pattern applies to any credit-based tool comparison, including Replicate-style pricing on the developer side.
The bottom line
Budget for Pro if you are serious, expect roughly $6 to $8 per quality video after credit math, and read the expiry terms before annual commitment. If the per-seat, per-credit model is the part that bothers you, a node-based workflow is the structural fix rather than another subscription.
Try it yourself: Build this UGC ad workflow in Wireflow, the nodes are pre-configured with the exact setup discussed above, so you can compare cost per output against your current stack directly.
FAQ
How much does Creatify cost per month?
Creatify offers a free plan, Starter at $39 per month, Pro at $99 per month, and custom Enterprise pricing. Annual billing is advertised at up to 50% off the monthly rates.
How many videos do you get with Creatify credits?
Videos cost roughly 2 to 20 credits each depending on length, avatar, and model quality. At the high-quality end, Starter's 100 credits yield about 5 videos per month and Pro's 300 credits about 15.
Do Creatify credits roll over?
No. Credits operate on a rolling two-month expiry cycle, so unused credits are lost rather than banked long-term.
Does Creatify have a free plan?
Yes, with 10 credits, enough for about two videos. All free-plan output carries a watermark, so it is only practical for evaluating quality.
Can you get custom avatars on the Starter plan?
No. Custom avatars require the Pro plan, which includes 3 of them. There is no add-on path to purchase a custom avatar on Starter.
Does Creatify offer API access?
API access is limited to the Enterprise tier with negotiated pricing. There is no public self-serve API plan as of mid-2026.
What is the real cost per video on Creatify?
After credit math, a high-quality avatar ad works out to roughly $7.80 on Starter and $6.60 on Pro, before counting rerenders and iterations.
Is Creatify worth it for agencies?
Agencies typically need Pro at minimum for seats and custom avatars. Whether it holds up depends on volume: past 15 to 20 videos per month, credit costs and the fixed pipeline push many teams toward composable workflow platforms.
